ifra

Fragrance Concentrations: Everything You Ever Wanted to Know

If you're a fragrance lover you see the terms all of the time: eau de toilette, eau de parfum, eau de cologne. But what exactly do they mean? When someone says a perfume is "oil-based," what does that mean for you? What is a pure perfume? Why do perfumes cost so much money for such a small amount? The answers may surprise you.